15 Ways to Maximize Your YouTube Marketing Results

You aren’t getting the results you’d hope for on YouTube, that’s pretty much guaranteed. If you were, you wouldn’t be reading this right now. Competition is tough on YouTube. Internet video viewing grew 35% last year, while mobile video viewing grew 20%.

That’s astonishing. Over 15 billion videos are viewed every month. 35 hours of video are uploaded to YouTube every minute! Here’s 15 ways to maximize your YouTube marketing results, to stand out from the competition.

1. Create a compelling video. Going viral is everyone’s wish, but that just isn’t possible for most of us. Create content that addresses your audience instead.
2. Make your video easy to find. To make your video easy to find, optimize it for search. Use an effective title and make sure your keyword is there. Also be sure to create a good description with appropriate tags. Make it keyword rich and start it with a full URL.
3. Launch a brand channel. Branding your YouTube channel is possible without money. Change your background and colors to be appropriate with what you’re offering. Make “player view” your layout, which allows your videos to play automatically.
4. Use marginal notes. Using marginal notes, you can easily gain subscribers by giving your viewers additional information about your video. This can include links to your other videos, playlists, channels, and the option to subscribe.
5. Use YouTube Ads. This is a great way to get exposure for your video. It can be called the call to action technique, and your submission can even become a promoted video. If a visitor searches your keyword, or video name rather than the text of your video, the thumbnail of your video will stick out.
6. Post a bulletin. You can post a bulletin at the top of your channel. This allows you to alert your subscribers and give them a video or link on their home page. This is a great traffic builder.
7. Use Social Media.  Send more traffic to your videos by using Facebook, Twitter, Stumble Upon, and even by blogging it.
8. Comment on related videos. By commenting on related videos, you’re getting your name out there and increasing the chance someone will click through to your channel.
9. Use Video Replies. Using video replies on related videos really makes your videos stand out and draws interest if done properly.
10. Video Reviews. Video reviews are one of the most popular forms of information today. With a well designed product review, you will certainly be ahead of the competition!
11. Create a separate webpage. By creating a separate webpage, you can optimize it for search engines, and you can link to your YouTube videos. This gives your videos even more link juice and will make it perform better in searches.
12. YouTube Insights.  This one’s easy. The YouTube analytics allow you to see who’s viewing your videos, when, and how they found them. This allows you to target those audiences better.
13. Create playlists. Feature your best content in the right column on your channel. Playlists allow you to organize all of your videos, regardless if you made it or not.
14. Hire a professional. Hiring a professional allows you to get your video seen by an established user base, as they will most likely link to your video. A simple appearance by a YouTube celebrity works wonders.
15. Research. This one may seem like common sense, but research your targets. Find out what consumers want, what they find appealing, their style, etc.

[video url="http://www.youtube.com/watch?v=NykI2cJ9o80&feature=plcp&context=C3fe9a16UDOEgsToPDskLZdZd2LbIHKoKTURjGj0Mq" height="400" width="580" se_title="YouTube Marketing: Customizing Your Channel" se_desc="Discover the power of YouTube Marketing, learn how to customize your channel"]

I’d love to hear your opinion….

Related posts:

1. 5 Ways to Get a Return on Investment From Social Media Marketing
2. How to Use YouTube to Increase Traffic to Your Website
3. 5 Ways to Get More Facebook Page Likes!
4. Ways to Increase Traffic to Your Website With Article Marketing